REAPRA

OUR APPROACH

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Who We Are
Our Founder
Our Goals
Our Methodology

Who We Are
Our Founder
Our Goals
Our Methodology

What is REAPRA?

R E Research A P R A Practice

Research

Practice

We believe true innovation comes from embedding research into real-world practice.

At Reapra, everyone engages in both - driving continuous learning through a collaborative, generalist approach that pushes the boundaries of entrepreneurship, lifelong learning and long-term impact.

OUR MISSION

Through Research and Practice, we contribute to the betterment of society,
by creating industries.

Lifelong Learning
Nurturing a culture where entrepreneurs constantly grow and adapt to change.

Collaborating Within Ecosystems
Bringing entrepreneurs together to share, co-create, and unlock collective innovation for accelerated impact

Building Sustainable Businesses:
Guiding entrepreneurs to build financially sustainable businesses quickly with lasting impact and future focus

Creating New Industries
Building businesses aimed at solving 10–30 year challenges, shaping entirely new industries

Through research and practice, we nurture entrepreneurs into industry leaders, and contribute towards the betterment of society.

Through Research and Practice, we contribute to the betterment of society, by creating industries.

Lifelong Learning
Nurturing a culture where entrepreneurs constantly grow and adapt to change.

Building Sustainable Businesses:
Guiding entrepreneurs to build financially sustainable businesses quickly with lasting impact and future focus

Collaborating Within Ecosystems
Bringing entrepreneurs together to share, co-create, and unlock collective innovation for accelerated impact

Creating New Industries
Building businesses aimed at solving 10–30 year challenges, shaping entirely new industries

OUR METHODOLOGY

Mastery by Co-Creation with Society (MCCwS)

MCCwS is a framework for founders to develop deep expertise while working with society to solve complex, long-term challenges.

It’s more than building a business - it’s aligning with a life mission, evolving the ego, and growing through discomfort and continuous learning.

This path demands adaptability and co-creation.

Reapra’s IFD program helps founders develop the mindset and self-awareness to walk it.

Mastery by Co-Creation with Society (MCCwS)

MCCwS is a framework for founders to develop deep expertise while working with society to solve complex, long-term challenges.

It’s more than building a business - it’s aligning with a life mission, evolving the ego, and growing through discomfort and continuous learning.

This path demands adaptability and co-creation.

Reapra’s IFD program helps founders develop the mindset and self-awareness to walk it.

IFD (Intensive Foundation Design)

Your Foundation For Entrepreneurship

We invite you to participate in our IFD process, a comprehensive program serving as a prerequisite for investment designed to help you in linear stages.

The IFD process consists of four key stages:
Modeling Your Identity: Understand your operating system deeply.
Measuring Alignment: Assess your compatibility with Reapra's approach and values.
Shaping Your Mastery: Define your entrepreneurial goals and develop a plan to achieve them.
Preparing for Business: Launch your venture with investment and continuous support.

Take our interactive quiz and discover if Reapra is the right fit for you

Link to our Quiz

Your Foundation For Entrepreneurship

We invite you to participate in our IFD process, a comprehensive program serving as a prerequisite for investment designed to help you in linear stages.

The IFD process consists of four key stages:
1.Modeling Your Identity: Gain a deeper understanding of your strengths, weaknesses, and motivations.
2.Measuring Alignment: Assess your compatibility with Reapra's approach and values.
3.Shaping Your Mastery: Define your entrepreneurial goals and develop a plan to achieve them.
4.Preparing for Business: Get ready to launch your venture with our support.

Take our interactive quiz and discover if Reapra is the right fit for you

Link to our Quiz

How we

Build Future Industries

We're committed to creating sustainable, impactful businesses that address long-term societal challenges.

Our unique approach involves:

Fundamentals: Start with a 'boring business model' to focus on in-depth learning, exploration and rapid growth.
Quick profitability: Achieve profitability early on, ensuring financial sustainability.
Continuous innovation: Experimentation and adaptation to drive growth and stay ahead of the curve.
Diversification: Building multiple products or services to expand your reach and mitigate risk.
Collaborative problem-solving: Working together to address complex societal challenges.

We're committed to creating sustainable, impactful businesses that address long-term societal challenges.

Our unique approach involves:

Small Beginnings

To Big Aspirations

Launched in 2014, Reapra is a Singapore-based venture and investment group dedicated to building sustainable businesses.

Unlike traditional VCs, we take a hands-on, founder-first approach - because we believe strong founders drive lasting companies.

With patient capital, long-term support, and the space and resources to grow, we help entrepreneurs build profitable businesses that create meaningful impact on society, the environment, and future industries.

Launched in January 2014, we are a Future industry builder and investment group based in Singapore with a strategic focus on developing sustainable businesses.

What is a Future industry builder?

We identify with a 'build' mentality, as opposed to a 'sell' mentality. Our focus is on developing the founder who in turn will be the driving force behind any business.

Unlike traditional venture capital firms, we are in for the long run, and our patient capital approach gives both the founder and business the space to grow with a long-term view.

OUR FOUNDER

SHUHEI MOROFUJI

Shuhei, who founded SMS Co., Ltd - one of the largest Asian healthcare information platforms with presence in over 13 countries and over 30 different revenue streams - is your quintessential entrepreneur.

It took a mere 5 years from start-up to IPO, establising Shuhei as one of the fastest, and also the youngest in Japanese history to do so.

Set up his first company at

Retired from the business at

After being the CEO for 11 years, he relinquished his position at SMS Co., Ltd in 2014, and embarked on a journey to support the start-up scene - to which Reapra was founded.

Shuhei currently remains the biggest shareholder of SMS Co., Ltd, which is continuing to grow with steady annual increases in its revenue as well as overall market value, even after his resignation - a testament to his philosophy that a company's success should never be pegged to a single person.

Taking a business from

ZERO TO ONE

Read his full story

quote

Our mission, as a team in a complex world, is to better society. To give back, and to improve ourselves along the way. Each and every one of us at Reapra is here for this journey.